About Us | Teddy Bear
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ABOUT US

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TEDDY BEAR

A MAGICAL UNIVERSE THAT TRANSFORMS LIVES!

The future founders of Teddy Bear were just a couple – he worked for a major communications group, and she was a recent language graduate. His daily routine was traditional, performing advertising activities, being an employee, answering to his bosses, and that was fine…

But she, who was already passionate about education, the exchange of knowledge, and loved teaching, had a dream: to one day open her own business – an English school specializing in children and teenagers!

In December 1988, the future founder, having just graduated with a teaching degree, decided to spend some time living in London, England. With the dream of having her own school and clear objectives, she worked as a waitress to support herself abroad and sought to improve her English skills. During this time, she began to conceive of a new teaching methodology.

With the methodology in its embryonic phase and a lot of work ahead, she returned from her stay abroad in 1989, and it was at that moment that the couple decided to officially open their own business: the only English school in southern Brazil for children and teenagers – Teddy Bear.

The first branch opened in the Coqueiros neighborhood in Florianópolis. Thanks to the quality of the teaching, combined with the good relationship between the partners (which in turn gave greater visibility to the school’s actions in the local media), the school began to thrive. Later, in 1997 and 2000, Teddy Bear opened its second and third branches in the city center, their locations defined through consultation and research.

The story of Teddy Bear is a triumphant one: it now has more than 30 years’ experience in the education sector and has plans to expand further into the cultural, digital, and bilingual segments. Many thousands of students have graduated from Teddy Bear – students who discovered a new universe through the English language – and today are great professionals who have found their own success.

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35 YEARS OF
EXPERIENCE

+1600 STUDENTS
GRADUATE

+2 EDUCATIONAL
SEGMENTS

+8 EDUCATIONAL
PROGRAMS

OUR MISSION, VALUES AND PILLARS:

Our mission is to create possibilities that empower the new protagonists of the world, and we do this through five values, our pillars:

UrsoCreative Mindset
UrsoHuman Talent
UrsoEnchanters
UrsoChildhood Awareness
UrsoInnovation Believers

TEDDY BEAR EDUCATIONAL GROUP

In 2020, we launched our B2B business unit, Teddy Bear Bilíngue for Schools, our bilingual service for regular schools, which embodies the same pioneering spirit and pedagogical expertise as Teddy Bear Cultural. This unit offers private schools comprehensive bilingual curriculum development and management services.

With these two units, the Teddy Bear Educational Group was formed, with English language instruction at its core.

In 2025, the group expanded into the student exchange sector with the creation of Canada Intercambio Santa Catarina. This new unit, a licensed affiliate of Canada Intercambio, serves students from across the state and operates from its own office within our Ferreira Lima branch.

DISCOVER

TEDDY BEAR BILÍNGUE FOR SCHOOLS

English as a tool for learning, simultaneous development of language and academic content.

Bilingual Education provides students with relevant cognitive gains, proven by neuroscience studies.

Among them, it is possible to notice progress in executive functions, which are necessary and important cognitive skills for school learning, in addition to metalinguistic knowledge, which can be enhanced when a child is inserted into a bilingual environment from the early years of childhood.

EXCHANGE PROGRAMS

WITH TEDDY BEAR’S SIGNATURE QUALITY

With the launch of Canada Intercambio Santa Catarina, Teddy Bear and Canada Intercambio – a Canadian company founded by and for Brazilians – have combined their expertise to provide students who dream of traveling abroad with unforgettable experiences and unparalleled opportunities to enhance their English skills.

This partnership brings together Teddy Bear’s 35 years of educational excellence with Canada Intercambio’s more than 20 years of experience in the international education sector, ensuring the highest standards for our students.

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OUR SCHOOLS

FLORIANÓPOLIS

Unidade

BEIRAMAR SCHOOL

Unidade

FERREIRA LIMA SCHOOL

Unidade

COQUEIROS SCHOOL